Seasonal displays to drive wild bird care sales

With temperatures starting to drop and weather forecasters predicting a very cold winter, Gardman has announced its point of sale solutions for wild bird care.

Gardman suggests that this time of year is a key sales period for the wild bird care departments, and their solutions aim to make these areas as impactful as possible.

Lolly Lee, Gardman?s director of business development, commented: ?Around 80% of all till purchases are impulse, so the importance of effective merchandising techniques cannot be emphasised enough.?

Oaktree Garden Centre & Nursery at Bracknell in Berkshire, is among many garden centres who have set up special displays to help drive wild bird care sales this autumn. Working with Gardman?s marketing department, the centre gave their foyer a seasonal wild bird care makeover to wow customers as they entered the store.

General manager of Oaktree Phil Went said: ?We wanted to create a compelling autumnal entrance display that would generate impulse sales and also entice customers to visit our wild bird care section instore. Gardman?s visual merchandising team managed the coordination of this fantastic theatre display and the results have been great, particularly bird tables, which have seen a definite uplift in sales.?

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