Seedball celebrates 10th anniversary with trio of launches

Wildflower brand Seedball has created a range of new bee tins to mark 10 years since it first launched.

The trio of products – Yellow Bumblebee Mix, Short-Haired Bumblebee Mix and Shrill Carder Bumblebee Mix anniversary tins – are to raise awareness of three British bee species that are in decline. Each tin contains 20 seed balls of wildflower seeds that are beneficial to bees, with statistics about each bee on the reverse.

Seedball will be showcasing its new launches, along with the rest of its range, at the RHS Chelsea Flower Show in May. Its stand will be themed around inspiring visitors to ‘rewild their garden’ and grow wildflowers.

Since it was founded in 2013, the brand has sold more than 30 million seed balls. It has gone from a team of two – founders Emily and Ana Attlee – to 30 staff at its headquarters near Finsbury Park and is now stocked in more than 900 shops and garden centres.