Smart Solar: lighting the way for profit growth within garden retailing

The growth of the Garden?Lighting category shows no sign?of abating. This continued?increase?is,?in part,due to the?enduring?trend to invest in outside spaces, treating them as an?extension of?the home. More recently?however,?it has been fuelled by the dynamic expansion of lighting options?made?available?to?consumers,?in particular solar?lighting where there are no?cables or connectivity issues.

Smart Solar???the market leading brand?from Smart Garden Products – has a rich?heritage in the design and manufacture of high quality solar powered lighting, and at Glee 2017?will be?introducing over 50 new solar lights.

The?Super Bright?range?pioneered by Smart Solar has been a huge success over the last two years and?is poised to welcome several new additions, including both functional and decorative designs.?These will include a?1000 Lumen Security Light?? the brightest yet?in the market???through?to?a?new?range of Super Bright string lights, as well as a stunning new Cosmos family of decorative lights. These?latest?product innovations?will?undoubtedly?appeal to?retailerswanting to?further expand their own?garden lighting offering.

Elsewhere, the?unrelenting?popularity of social media,?RHS?flower shows,?and the increased presence of gardening?on primetime?TV has helped decorative garden lighting to?stake its place?firmly?in?the mainstream.?Smart Garden Products?is?working hard to ensure that??newness? within?this?garden lighting?category?continues?to be?well?represented.?At Glee look out for new?decorative designs within Smart Garden?s?glass petalled?Solar Flower?and Solar Silhouette ranges.?The whimsical?Elvedon?range?of hand-painted fairy houses will also be welcoming several new ?neighbours?,?supported by eye-catching displays,?which help attract consumers in store and provide a perfect fusion of d?cor?and lighting.

Glee 2017 will?also provide?the first?look at?an?expanded Eureka! Zone.?Launched to critical acclaim?two years?ago, the award-winning?range?of Eureka! Lightbulbs?has proven itself as a bestseller, with sales figures far exceeding expectation. As of 2018, Smart Garden?s most innovative?lighting?products will fall under the Eureka!?Zone?umbrella, making it even easier for retail partners?to identify their next profit boosting product selection.

Finally, no product offering is complete without supporting?POS and merchandising displays.?Each of the?collections?under the Smart Solar banner will be displayed with a?full range of?point of sale, many updated for 2018. Each merchandising display has been?designed?to?create both maximum impact and ease of shopping for?consumers.

To find out more,?be sure to visit the company at Glee 2017 ? Hall 18, stand?L20-M21. Further details about?existing product ranges?can be found at?www.sgpuk.com?or contact your sales manager.

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