SmartPlant plant app partners with Dobbies Garden Centres

by | Mar 5, 2020 | Chains, News | 0 comments

SmartPlant

Dobbies has partnered with specialist plant care app, SmartPlant. Dobbies will be working to digitise their entire plant ranges for Spring 2020.

 
This signifies a continued ambition from the retailer to merge their online and offline offering. It adds value to the customer and offering a unique experiential retail environment. Particularly with regard to supplemental and relevant plant care information.
 
Dobbies will be working in conjunction with their suppliers to add their plants to the app. It’ll further help promote their suppliers’ provenance, brand and specialist care tips.
 
SmartPlant
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Print Friendly
  • reddit
  • LinkedIn
Many of Dobbies growers have signed up to support this for 2020. Plants in store will
be activated in the SmartPlant app. It gives Dobbies customers an unprecedented digital plant care solution.
 
The digital initiative enables customers to receive plant content either in-store or at home.
 
This takes the form of plant set up instructions, automated care reminders, plant and pest identification and expert chat. All help inspire customers to buy and care for their plants.
 
The SmartPlant app enables customers to access specific content with the scan of their mobile. It offers accuracy to the plant variety level and automated monthly care tips and reminders.
 
Marcus Eyles, Horticulture Director, Dobbies said “The SmartPlant Partnership is exciting for Dobbies. Both from an online and offline perspective and we see enormous potential going forward.
 
“This will help us to better inform and engage our customers whilst learning from unparalleled customer insights.”

more latest news ➡

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Mike Burks awarded GCA Honorary member

GCA inducts Mike Burks as honorary member

Mike Burks, managing director of The Gardens Group, which owns Castle Gardens in Sherborne, Brimsmore Gardens in Yeovil and Poundbury Gardens near Dorchester, has been awarded Honorary Membership of the Garden Centre Association (GCA). Presented by GCA...

Greenfingers

The GCA Conference digs deep for the Greenfingers Charity

The recent Garden Centre Association (GCA) conference was not only an informative and educational event, but it also featured a lot of fundraising for the garden retail sector’s adopted charities, including Greenfingers. In fact, delegates dug so deep into their...

Andy Hannan joins Dobbies as Commercial Director

Dobbies appoints Andy Hannan as Commercial Director

Dobbies, the UK’s leading garden centre retailer, has appointed Andy Hannan as Commercial Director. With extensive experience from across the retail sector, Andy will lead the delivery of Dobbies’ commercial strategy as it enters its new financial year. Andy has...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This