Dobbies has partnered with specialist plant care app, SmartPlant. Dobbies will be working to digitise their entire plant ranges for Spring 2020.
This signifies a continued ambition from the retailer to merge their online and oﬄine oﬀering. It adds value to the customer and oﬀering a unique experiential retail environment. Particularly with regard to supplemental and relevant plant care information.
Dobbies will be working in conjunction with their suppliers to add their plants to the app. It’ll further help promote their suppliers’ provenance, brand and specialist care tips.
Many of Dobbies growers have signed up to support this for 2020. Plants in store will be activated in the SmartPlant app. It gives Dobbies customers an unprecedented digital plant care solution.
The digital initiative enables customers to receive plant content either in-store or at home.
This takes the form of plant set up instructions, automated care reminders, plant and pest identification and expert chat. All help inspire customers to buy and care for their plants.
The SmartPlant app enables customers to access specific content with the scan of their mobile. It oﬀers accuracy to the plant variety level and automated monthly care tips and reminders.
Marcus Eyles, Horticulture Director, Dobbies said “The SmartPlant Partnership is exciting for Dobbies. Both from an online and oﬄine perspective and we see enormous potential going forward.
“This will help us to better inform and engage our customers whilst learning from unparalleled customer insights.”