Soaring sales of Gardman Poppy Bird Feeders raise ?218,359 for The Royal British Legion

by | Feb 6, 2017 | News | 0 comments

Feeders

Thanks to sales of Gardman Charity Poppy Bird Feeders and Bird Seed in garden centres across the UK, ?218,359 has been raised for The Royal British Legion and Poppyscotland, with funds going towards supporting individuals and families from across the Armed Forces community. This total amount exceeds the projected target of ?200,000 and reflects the soaring popularity of the Poppy Feeders amongst the British public.

Gardman, the UK’s leading garden products and wild bird care supplier, pledged to donate 50p for every sale of its cast-iron Poppy Bird Feeder and up to ?1.50 for sales of its Wild Bird Seed Blend to the Armed Forces charities

Peter Utting, chief executive at Gardman, said: ?We are immensely proud to have raised such a significant amount of money for The Royal British Legion, whilst at the same time creating a consumer proposition that has been in phenomenal demand.? The feeder alone has generated ?2.5 million of incremental sales within the wild bird category. I would also like to thank the Gardman team and all our customers for supporting such a worthy cause.? Our plan is to go bigger and better for 2017!?.

Claire Rowcliffe, director of Fundraising at The Royal British Legion, said: ?We are extremely grateful to Gardman for the monies raised through the sale of their beautiful Poppy Bird Feeder and Wild Bird Seed Blend, which will support the Armed Forces community and their families. Gardman have managed to raise an incredible total in just the first year of our corporate partnership, exceeding expectations.?

Victoria Wershof, corporate partnerships manager at The Royal British Legion, continued: ?The success of this corporate partnership has been unprecedented, especially in such a short amount of time. Since the partnership launched in August, Gardman has become one of our top five corporate partners, in terms of donations, thanks to the success of the poppy bird feeder campaign.?

Hundreds of garden centres across the UK joined forces with Gardman to support the fundraising effort with eye-catching retail displays of the stunning Poppy Bird Feeder and engaging social media campaigns helping sales soar and products to sell out within weeks.

Benjamin Smith, marketing manager at Garden King garden centre in Swadlincote, Derbyshire, commented: ?The Poppy Appeal from The Royal British Legion is so close to everyone?s hearts both locally and nationally. Our striking Gardman Poppy Bird Feeder display drove footfall to the centre with hundreds of customers picking up a Gardman Poppy Feeder for their own gardens.?

As well as exceeding their donations target for The Royal British Legion and Poppyscotland through the sale of Poppy Bird Feeders and bird feed, Gardman also provided six care homes and a break centre that support veterans and their families across the country with all the essentials for encouraging wild birds to visit and feed. Gardman donated more than ?2,500 worth of bird care kits ? which included a mix of Poppy Bird Feeders, bird baths and feeding tables – to The Royal British Legion services. These kits were very well received by the beneficiaries, bringing a touch of colour to their gardens, as well as incorporating the joy of bird feeding into their daily routine.

Gardman Poppy Bird Feeders are on sale in garden centres across the country, with 50p from each sale being donated to the Legion.

A list of stockists and more information about the campaign can be found at www.gardmanpoppy.co.uk.

more latest news ➡

Wellbeing at Pugh's Garden Centre

Wellbeing Winners at Pugh’s Garden Centre

Pugh’s Garden Centre is a well-known, and highly-regarded garden centre in South Wales. Set up by Sydney Pugh in the 1940’s, it originally started as a wholesale fruit and vegetable grower working from a nursery and selling from the gate. In the 1960’s, Sydney’s...

Cherry Lane acquires Norwich garden centre

Cherry Lane acquires Salhouse Garden Centre near Norwich

A garden centre on the outskirts of Norwich is under new ownership and it will be revamped over the coming months. The Cherry Lane group has acquired Salhouse Garden Centre in Honeycombe Road, which is its 18th site. It has garden centres throughout East...

job opportunity at Grimsby Garden Centre

Unique Garden Centre Business Manager opportunity

Grimsby Garden Centre is excited to share this opening for a Garden Centre Business Manager which is rewarding career opportunity that combines retail management with making a difference in the local community. As Grimsby Garden Centre is owned...

Prosper and Yorkshire Garden Centres part ways

Prosper Bidding Farewell to Yorkshire Garden Centres

Prosper, a leading buying group committed to supporting enterprise and growth within our industry, announces the departure of YGC, effective 30th September 2024. Terry Head Retail Director of Stewarts and Chairman of Prosper, stated, "YGC has been a supportive...

Kent & Stowe Autumn promotion

Kent & Stowe autumn promotion to help boost sales

Kent & Stowe, renowned for its high-quality gardening tools that help gardeners achieve extraordinary results has an array of enticing offers to support garden retailers this autumn. These promotions will encourage the nation to keep on gardening and ensure...

Yorkshire Garden Centres joins the Tillington Group

Yorkshire Garden Centres to join the Tillington Group

Yorkshire Garden Centres have announced that they are to join the Tillington Group.  The Bradford based business took over Tong Garden Centre in 2015 and now operate six centres across Yorkshire from the base at Tong. Mark Farnsworth, Managing Director of Yorkshire...

Dobbies charity appeal

Dobbies Garden Centres seeks new National Charity Partner

Dobbies has launched the search for its next National Charity Partner, as part of its 160th year celebrations. The new partnership will commence on 1 March 2025, following the conclusion of Dobbies’ successful nine-year collaboration with the Teenage Cancer Trust...

Banners for marketing

How Banners Generate Business for Garden Centres

In the verdant world of garden centres, where competition blooms as fiercely as the flowers on display, standing out is paramount to cultivating success. Amidst an array of advertising strategies, banners have emerged as a particularly potent tool for garden...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This