The Power of Social is the theme for the HTA Marketing Forum on 16 October at Horticulture House.
The event is for those delivering marketing and PR in the garden industry. It provides tips and expert knowledge to help achieve marketing targets and growth.
Topics covered will include digital skills, content sourcing, using video and podcasts.
Along with ‘how to’ sessions, there will be case studies from across the industry.
Julie Hall, The School of Marketing, will talk about the importance of marketing strategies.
Jade Lamb, Zazzle Media, will provide hints and tips of how to source both written and visual content.
How to Social
Simone Bennett, The Social Managers, will be giving a beginner’s rundown for Facebook and Instagram.
Huw Richards, Huws Nursery, will give a case study on how video can is used to enhance social media.
Jessica Waller, Frobisher’s, will go through the brand transformation at Frobisher’s.
Tamsin Westhorpe, Joint Chair GMG, will discuss how the industry can engage with the GMG. She’ll also talk about how the GMG want to build a relationship with the industry to shape content.
Skinny Jean Gardener, Lee Connelly, will give his insights into social media, including podcasts.
Alan Down will give his account of engaging with the press and the growth and success of his blog.
Marketing in practice
Dan Barber, Standout, will highlight tools to aid digital marketing.
Edwin Meijer, Garden Connect, will outline SEO and its benefits with Social Marketing.
The HTA Marketing team will also be giving a definition of what the power of social means for a business. Where it is currently and where it is heading.
They will also look at how it is growing in different directions using the latest digital research findings.