Stax grows garden offering through distribution deal with E.P. Barrus

by | Sep 19, 2017 | News | 0 comments

Stax Trade Centres have secured a deal with E.P. Barrus to become the main?national distributor for three of their leading garden brands.?The distribution agreement will see Stax offer customers an increased choice in garden products?from well recognised brands such as WOLF-Garten, Wilkinson Sword and Town & Country. It?s a?massive coup for Stax, who earlier in the year outlined their plans to improve and diversify their?garden offering for customers and highlighted it as a key sector for 2017.?The WOLF-Garten collection consists of a premium garden tool collection that will offer Stax?customers a total solution for lawn care, soil and cultivation, as well as tree and shrub care?alongside general garden maintenance tools.

With 100 years of excellence, Wilkinson Sword is a household name known for their collection of?highly engineered, high quality products. With a broad product range that spans pruners, shears,
loppers and stainless steel garden tools, as well as a range of axes and multi-tools.?Town & Countrys half century of heritage will provide Stax with one of the most comprehensive
selections of gardening gloves and footwear. A well established and recognised brand that?s sure?to be a firm favourite with the leading wholesalers customers.
The brands will all be present at Stax?s upcoming Big Brands Show, taking place across two?locations. First at their Glasgow branch on the 27th September and then at Manchester for the
4 and 5 October.

Stax purchasing director, Simon Wright said: ?This deal is a fantastic addition to our growing gardening portfolio and a clear demonstration?that we were serious when we highlighted it as a sector we are improving this year. Our?customers want and deserve more choice and increased diversity and we will continue to give?that to them wherever possible.?
?Outdoor living and garden care has never been so popular and we owe it to our retail customers?to help them fulfill the growing consumer demand. This is the first of a number of exciting?announcements we will be announcing in the coming months.?

E.P. Barrus national sales manager, Martin Seddon was enthusiastic about the agreement,?he said: ?We are delighted to have formed a partnership with Stax to supply WOLF-Garten &
Wilkinson Sword garden tools to the trade. This will be added to the continuing supply of Town?& Country, which has recently been added to the E.P. Barrus brand portfolio. We believe that the
support of Stax will help us grow the business across all our product sectors of gloves, footwear,?garden tools & accessories.?

?The Barrus acquisition of the Town & Country brand will allow us to increase our garden product?range & we see Stax as a key partner for our future plans.?
In addition, Stax have also recently agreed distribution deals with Paroh among others, which will?see them offer customers a vastly improved garden range with yet more high quality product
lines.

The Barrus brands can be seen at Glee 2017 at the NEC on the 11th – 13th September. You?can find Wilkinson Sword & WOLF-Garten on stand 19 C50-D51 & Town & Country on 18 M10-N11, where the Stax rep team will be supporting Barrus and providing advice and guidance for?retailers who want to take advantage of the opportunities the deal presents.?Barrus will be also be attending the Big Brands Show 2017 at Stax?s Glasgow (27th Sept) and?Manchester (4th-5th Oct) branches where they will be available to answer questions and?showcase the three brands to attendees.

Wilkinson Sword and WOLF-Garten will be in branch from next year, whilst Town & Country is?available now.

more latest news ➡

Steve Morgan

GCR PROFILES STEVE MORGAN, CHAIR OF ZEST OUTDOOR LIVING

A popular and well-known figure in the garden industry, Steve Morgan is the sort of person you would want to be on your side. In many ways he built Zest and the wider P & A Group of which he is also Chair, to the same model. It’s a family business, where the...

autumn

Moving From Summer to Autumn Without Confusing Customers

Seasonal transitions are among the most delicate moments in retail. For garden centres, where atmosphere and emotion drive purchasing decisions, the shift from summer to autumn must feel natural, not abrupt. Customers should sense continuity, not contradiction....

Engineering before technology

Engineering Before Technology

Commercial organisations across the UK are navigating a rapidly changing energy landscape. Energy systems are evolving, regulation is tightening, costs remain challenging,and expectations around sustainability and resilience continue to increase. In this...

Christmas

Why August Matters More Than October for Christmas

For decades, October was considered the unofficial start of Christmas retail, the moment when festive displays appeared, stock arrived, and customers began to think ahead. But in today’s supply‑chain reality, October is no longer early; it’s reactive. The smartest...

spirits

Craft Spirits, Gifting, and Seasonal Tasting Events

Craft spirits have evolved from niche indulgence to mainstream fascination, and garden‑centre retail is increasingly embracing this shift. With customers seeking authenticity, provenance, and experience, craft spirits offer a natural extension of the lifestyle and...

deli and bakery in garden centres

Bakery & Deli Freshness, Display, and the Power of Smell

Few retail experiences are as instantly evocative as walking into a garden‑centre bakery or deli. The scent of freshly baked bread, the sight of golden pastries, and the hum of conversation around the café create an atmosphere that feels both indulgent and...

footwear

The footwear conundrum: A Year‑Round Opportunity

Footwear has quietly become one of the most consistent performers in garden‑centre retail. Once seen as a functional add‑on, it now represents a category that bridges lifestyle, leisure, and practicality, appealing to customers across seasons and demographics. From...









Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This