Stewart Garden launches first Shop in Shop brand partnership

Stewart Garden has unveiled its first Shop in Shop branded installation in a retail outlet.

Created in partnership with Webbs of Wychbold, a flagship garden centre in Droitwich Spa, Worcestershire, the Stewart Garden Shop in Shop includes a stunning seasonal feature wall in a prominent position within the store.

Shop in Shop is part of Stewart Garden?s commitment to engage with consumers at retail shop floor level. As this is often where customers first encounter its products, the company sees this initiative as a great way to make the brand experience exciting.

The installation opened on 30 September 2016.

Duncan Burns, marketing manager at Webbs of Wychbold, said: ?Stewart Garden?s Shop in Shop has added an exciting feature to our store and, without doubt, has increased sales of the products featured. As the season?s change, we look forward to seeing how Stewart Garden?s inspiring designs will boost sales further in the months and years ahead.?

Speaking about Shop in Shop?s successful first quarter, Juan Pillay, marketing director at The Stewart Company, parent company of Stewart Garden, said: ?Creating Shop in Shop, where consumers can experience the best of our products for the current season, is key to our development programme and the next stage in our plan to consolidate Stewart Garden as a consumer lifestyle brand. It?s also another way to create win-win situations with key destination stores. Great products, exciting displays, inspiring information and clear category signage all help create loyal customers.?

The display will change with the seasons and inspire Webbs of Wychbold?s customers to create beautiful gardens through scenes that include plants, planters and other features. ?Striking imagery enhances the experience while product names and categories are shown clearly. The products used in the seasonal displays are positioned where shoppers can see, compare and reach them easily.

Stewart is a proud UK manufacturer based in Banbury, Oxfordshire. Its garden products are widely stocked in the UK and can be found in retailers such as B&Q, Homebase and Wilko as well as garden centre groups such as Dobbies, Notcutts and Wyevale and in over 1,000 independent garden centres. Additionally, an extensive range can be found online including on Amazon.co.uk.

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