One of the leading names in outdoor furniture is set to launch its new identity when it takes its biggest ever presence at Solex 2014 (Stand 445) next week.
Shropshire-based Bellagio UK will unveil its ?Supremo? brand to industry buyers for the first time at the exhibition, marking the introduction of new ranges designed specifically for the UK marketplace.
The emphasis will be on encouraging consumers to use the company?s inspirational products to create environments where you can enjoy ?your time? in style and comfort?blended to your pace of life.
There has been significant investment in the development of the brand story, marketing material and online advertising campaigns, as well as putting in place new software and systems to improve speed of response and better customer service.
It is an approach the management team believes will build on a 40% sales increase over the last twelve months and provides a platform to source exciting new ranges from all over the world.