T-Rex tape taking a bite out of the UK market
Shurtape?s new T-Rex???all-weather tape – already a huge success in the US – has been launched here in direct response to Shurtape recognising a real consumer need.
With 4 times the staying power, 3 times the holding power and 2 times the bite?, T-Rex is UV and weather resistant, making it ideal for all DIY and building needs – and perfect for long-lasting repairs. Plus it produces an easy, clean and quick tear ? just right for quick repairs.
Alan Murray, Head of Marketing at T-Rex?s parent company Shurtape, comments: ?With our leading brands Frog Tape and Duck Tape, we have the established reputation as market leader for the professional builder and home DIYer. The UK launch of our ?Ferociously Strong Tape??.T-Rex, means we have the entire spectrum of tapes covered off.?
T-Rex has a built-in UV resistant layer, which makes it longer lasting than any other tape on the market. At 17 mil thick, it is double the thickness of ordinary tapes, with an aggressive adhesive that can stick to rough, dirty and uneven surfaces, and as you would expect from the market leader, it is easy to tear.
The tape is to be supported with in-store POS, a full trade and consumer marketing programme including national TV, and has already has its own social media and video channels, inviting its audience to share its strength.
Concludes Alan: ?This launch confirms Shurtape?s ongoing investment in remaining the number 1 provider of tapes to the UK market – and we will be supporting it to the extreme – just like T-REX. Ideal for both indoor and outdoor applications, it can be applied anywhere, and will hold true and fast.? We?re extremely excited about the launch and look forward to discussing the opportunities it provides with all our valued customers.?
T-Rex will be available in three sizes: 48mm x 32m, 48mm x 11m and a handy 1 inch width roll. RSPs start from ?3.49.