The Big Cheese goes the mile

Retail pest control specialist, STV, has wrapped over a mile of high-impact The Big Cheese branding around its Key Stockists? shelves.

The eye-catching shelf edging is part of a major campaign, launched last October, aimed at making rodent control easy for consumers and more profitable than ever for core range stockists.

Developed to display its 23 core products, which account for over 80% of The Big Cheese 2 million unit annual retail sales within the UK, the shelf edges have proven to be a runaway success with Key Stockists.

?It?s the branding,? says Denzel Senior of Gordon Riggs Garden Centre, ?It has so much impact. The colours draw the eye to the fixture where all products sit together within the section – the customer can easily associate The Big Cheese with rodent control, recognising they are in the right place.?

The in-store point of sale is being implemented throughout garden centers and DIY stores nationwide. Key Stockists are entitled to four meters of shelf edging, which will be implemented by a member of STV?s sale team along with a shelf plan for effective product merchandising.

STV?s aim through 2013 is to build a national network of around 500 Key Stockists of The Big Cheese core range. Retailer partners will benefit from focused consumer marketing, in-store merchandising, a marketing rebate, as well as guaranteed operating margins.

?With four meters of shelf edging for each Key Stockist, we realised that end-to-end, a total of 1.25 miles of The Big Cheese branding will be in stores across the country before September,? states STV managing director, Edwin Allingham. ?Retailers are already benefiting from becoming a The Big Cheese stockiest, but this added branding really creates shelf impact.?

Rodent control has seen a prolonged peak season this year due to extended cold weather. Adding a rodent control fixture is a great way to drive footfall in store over winter months, whilst benefiting from year-round sales.

To hear how you can benefit from becoming a Key Stockist, call STV on 01953 881580.

Big Cheese

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