The Greener Gardening Company has unveiled its new multibuy offering for 2021 – tailored to helping retailers leverage the potential of volume-driven promotions.
Multibuy promotions will run across selected products in two of The Greener Gardening Company’s high-profile brands: Richmoor – a garden professional range of compost that comprises recycled green materials and forestry constituents, and its Growise Multipurpose compost, an established, top-performing brand of traditional growing media.
The Greener Gardening Company’s national sales manager, Jason Pike, says: “Pent-up demand for gardening post-lockdown generated extraordinary demand for compost, while a new generation of consumers who discovered gardening during the pandemic are now entering the market. When you factor-in that the UK economy is now in recession – prompting consumers to turn to value-for-money activities such as gardening to fill their time while traditional trips away are deemed too expensive – conditions are ripe for yet another year of unprecedented demand for compost.”
Jason added: “This combination of rising demand for growing media, consumers in a bargain-hunting mindset and gardeners tackling projects that were set back during lockdown when access to compost was limited, creates the perfect opportunity for retailers to drive sales growth with multibuy offers. Our volume-driven promotions on selected Richmoor and Growise brands have been custom-designed with promotional flashed packaging to appeal to consumers who demand the best value for money but will not compromise on quality. It is this mix of exceptional value and assured performance that will power growing media sales instore next season – especially now that we have excellent stock availability and significantly reduced lead times.”
