Thompson & Morgan has retained the top spot as the most prominent in the UK when it comes to purchasing plants online, increasing in visibility by 45% on last year. That’s according to search marketing agency Salience, which has revealed the top 20 most prominent websites in the online plants sector.
The second spot goes to Bloom and Wild which has increased its online visibility by an incredible 75% since 2021.
Regarding search trends, Salience noted that searches for sansevieria plants are up 184% this year but searches for Chinese money plant are down 12%.
Brett Janes, director at Salience Search Marketing says: “Consumer demand for plants online is on the rise and brands are stepping up their marketing efforts to get their share of this new wave of business. The industry has seen a huge turnaround from last year’s report. In 2021 saw an 11% decrease in average organic visibility. This year, however, the sector has witnessed 11% growth.”
