Thompson & Morgan is launching more than a dozen new varieties of petunia in its spring catalogue. It is referring to the launch as the start of a ?Petunia Parade?.
According to the company, the 15 young plant introductions have been selected for their performance under UK growing conditions. Varieties include the double-flowering Purple Rocket, Night Sky and Easy Wave.
The launch will be accompanied by a digital marketing campaign focussing on social media, with customers given the opportunity to post their growing-progress on Thompson & Morgan?s Twitter and Facebook feeds. The business is also looking for the best British petunia displays, offering ?100-worth of vouchers as a prize.
Speaking of the new lines, Thompson & Morgan?s Kris Collins said: “There’s a certain amount of snobbery in some circles when it comes to petunias. Some gardeners turn their noses up, but these showy summer performers remain popular for a reason.
?No other plant offers such diversity in terms of garden use, colour scheme, growth habit and ease of growing. There’s something for everyone in our 2016 petunia selection ? colour, shape, style and even scent.”