Town & Country unveiled at Glee today their new brand image and updated ranges, and said they have been going down a storm with show visitors.
With a new logo, new products and new POS and merchandising, the makeover is the result of a 12-month development project following in-depth research involving end-users and retailers.
The new products will be delivered in-store in February. Meanwhile, the company?s UK sales manager Mark Butler reported that the company?s current autumn sell-in ranks as its best ever, even before Glee?s doors opened on Monday.
Town & Country?s market and design executive Nicole Dopson said the development of the new range was a major challenge, pulled off against the clock. ?In research the clear message was that everybody loves our products, our quality and our service but our ?look? was quite dated. We believe we have addressed that successfully to achieve a balance between products with a fashionable appeal and the core products like Master Gardener gloves that are the bestsellers.?
You can find Town & Country at stand 18M10 at Glee.