Town & Country has overhauled its product packaging. This is in order to bring a more ?simplified and uniform approach? to make easier the ?shopping experience?.
The company?s range of gloves has been reduced from six to three core segments, called ?Deluxe?, ?Master? and ?Original?.? Packaging across all products meanwhile now follows a clear format, allowing for ?simple communication of the product information?.
A company spokesperson said: ?The tickets are colour-coded to correspond with the product segmentation. Black for Deluxe, burgundy for Master and green for Original.
?Along with the prominent product name, there is a simple and succinct description, with three of the main key features highlighted.?