It may have got off to a damp start, but this year?s Chelsea Flower Show proved to be the perfect climate for Town & Country?s brand new see-through macs range.
With the first couple of days of trading at the show being particularly cold and wet, visitors to the Town & Country stand were keen to get their hands on the stylish news macs to provide much-needed protection from the elements.
More than (100) macs were sold over the five days, with the fitted trench-style design proving the most popular.
Designed to appeal to style-conscious consumers with an eye on quality and value, the macs range comprises three styles – Clear Fitted Mac with navy or raspberry trim, Clear Mac with Polka-Dots (navy or raspberry) and plain Clear Mac ? all available in small, medium and large sizes (SRP?s ?29.99 to ?39.99).
The new spring colours for cloggies, gloves and kneepads were also extremely popular, with more than 350 pairs of the lime and pink spotty cloggies sold during the duration of the show.
Comments Barry Page, chief executive:? ?We have had another fantastic Chelsea and are particularly delighted with how well the new macs were received.
?We sold far more than we had ever expected and we had some excellent comments from consumers.
?Chelsea is a great barometer for us to gauge how our new products will be received by the consumer audience.
?We always get a very positive reaction on stand and the feedback from visitors is extremely valuable in helping us shape our product development going forward.?
This year was the company?s 23rd visit to the world?s most famous flower show, where the latest additions to gloves, footwear and garden accessory ranges were showcased.