TV advertising support for Scotts retailers

The Scotts Miracle-Gro annual TV advertising campaign will be hitting TV screens across the country again this spring and summer.

As you?d expect from the biggest name in gardening, we will be promoting several of our biggest brands and best selling products throughout the busy spring and summer gardening seasons on primetime TV.

Our targeted TV advertising campaign gets across the message of great gardening success to Britain?s gardeners, and provides valuable support ? and so increases sales ? for all retailers who stock Scotts Miracle-Gro products.

This year, we are spending a total of ?6 million on TV media, from mid-March to mid-June. The campaign will ensure customers come flocking to garden centres and stores to buy products that they know give great results, from the brands and names they know and trust.

The products that will feature in the TV ad campaign are:

  • Miracle-Gro? Flower Magic?
  • Miracle-Gro? Potting Mix Root Boosting Compost NEW for 2014
  • EverGreen? Complete 4in1 and NEW for 2014 EverGreen? Extreme Green lawn feed
  • Miracle-Gro? Patch Magic?
  • Roundup? Gel and Roundup? Pump ?N Go and Refill

Targeting consumers

Thanks to our knowledge of the garden market and our extensive consumer, trade and market research, our TV adverts will target keen, affluent gardeners who are known to buy quality gardening products and show pride in having a fabulous, good looking garden.

Paula Parker, Scotts? UK Marketing Director, said: ?We are targeting our advertising at gardeners and other consumers that we know spend the money needed to make their gardens look great. This provides huge benefits for the whole gardening market, driving customers to garden centres and other stores, where they will spend lavishly on their gardens.?

The TV campaign is backed up with in-store promotions, national consumer magazine advertising, compelling point of sale material and exciting packaging and merchandising to ensure retailers get the most from the TV advertising and can look forward to great sales.

Don?t miss out ? get your orders in quickly

These and all other Scotts Miracle-Gro products are must-have items that all garden and lawn care product retailers should stock throughout spring and summer to take full advantage of the strong publicity, marketing and promotional activity and ensure maximum sales.

Don?t get caught out, be fully prepared for a busy gardening year and get your orders in on time. Contact your local sales representative now to place your orders.

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