GROWERS and retailers looking for an answer to the challenge of keeping hanging labels smartly merchandised while ensuring label information is easily accessible are being offered two solutions from Floramedia (September, 2013).
The Label Clip and Curved Information Stick have been created by one of the UK?s leading horticultural design and print companies to hold labels securely in place.
Nick Mathias, Managing Director of Floramedia, which is based in Colchester, explained: ?Our retail customers told us that they spend a lot of their time rearranging labels that have been moved by a gust of wind or putting back labels not replaced by customers.
?It is important for labels to face customers as they walk along lines of plants so that they can see what is what. The picture also needs to be clearly visible to catch their attention. The Label Clip and Curved Information Stick will hold each label firmly in place and save retailers time and resources on adjusting their plant labels on a daily basis.?
The Label Clip will secure a label to Floramedia?s bamboo information stick. It is easy to fix the clip, which securely grips the stick. This solution is particularly appropriate for indoor plants, making care information more easily accessible.
Nick added: ?The clip can be used both indoors and outdoors. It is made from polypropylene and is transparent so will be aesthetically pleasing when used with any colour label.?A seven millimetre punch hole is all that is required to fix the clip to the label. We have created this product ideally for houseplants, but it would work equally well with seasonal plants.
?The Curved Information Stick is 21.5 centimetres and holds a label at a 45??angle. This makes the label easy to read as the angle will point up towards the customer. The stick is?green and is also made out of polypropylene.
?These products will allow retailers and growers to create the?perfect presentation at the point of sale.?
Floramedia has the UK?s largest range of stock labels and point of sale products with more than 10,000 to choose from.?The forward-thinking company is constantly improving and expanding its range.
The company prides itself on providing the most cost-effective and complete?service for labelling, point of sale, web,?packaging?and retail?merchandising for the gardening market in the UK.
It is dedicated to building long-term relationships with its customers, sharing?its knowledge of?marketing and design, and?focusing on quality,?service and reliability.
Floramedia is consistently at the forefront for introducing new and innovative ideas. It also has a picture library with more than 250,000 images that are available for garden centres to use to create their own marketing materials.
For further information, please call Floramedia, which is located at Axis Two, Brunel Way, Severalls Business Park in Colchester, on 01206 771040, email firstname.lastname@example.org or visit www.floramedia.co.uk.