U-Select launches new site for high-tech, easy to use Ceroffee coffee roaster

Catering equipment supplier U-Select has launched a new website promoting the Ceroffee Coffee Roaster, which it distributes exclusively in the UK.

Roastmybeans.com aims to profile the small commercial coffee roaster, which is designed for use in coffee shops, restaurants, bars and garden centres. The machine is easy to use, and can be operated with a touch of a button.
The Ceroffee uses clever ceramic heating technology to ensure an even, consistent roast. The heating element is so dependable it can roast all day without a break and produces enough coffee for 750 double shots of espresso a day. The roaster helps businesses save money because the cost of green coffee beans is significantly lower than roasted ones.

The roaster is an award-winning design from Korean brand Ceroffee and U-Select have secured exclusive rights to distribute the machine in the UK and Ireland. U-Select view roasting on site as the next big coffee trend, as coffee shops and cafes seek to differentiate themselves from the competition. The roaster can boost the freshness and quality of their coffee in a crowded and competitive market.


For those who love to create their own distinct roasts there is a free app which allows them to create and save their own roast profiles. Small businesses can use this simple tool to create their own branded coffee to boost sales.
The new site is designed to be as simple to use as the roaster, and has easy-to-find facts and figures and videos illustrating how the machine works. The site also lets you contact the U-Select sales team via an email.
U-Select and PKL group managing director Lee Vines said he was delighted with the website.

?The roastmybeans.com website shows off exactly why we love being the exclusive distributor of the Ceroffee in the UK – it looks fantastic!? he said. ?We love selling this machine because it has so much going for it, not least that it is so easy to use a child could do it. We can see the interest in this machine growing across the country and are looking forward to a busy year.?

U-Select Sales Manager Jon Steward said: ?We’re pleased to be the exclusive suppliers of the Ceroffee because it is a unique and exciting product. It has the potential to give cafes and restaurants a simple and cost-effective way to set their hot beverage offer apart from their competitors.?

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