Van Hage opens Elho ambassador ?store within a store’
In March 2017, Van Hage opened its Elho branded store concepts within its main Great Amwell garden?centre and experienced strong sales in the first week.
“We have been a customer of Elho’s since 2010,” said Ben Stevenson, gardening category manager: “It was in 2016 that we featured Elho as part of our Beautiful Gardens Magazine. From a small display, turnover greatly exceeded expectations. Through last year’s success it’s clear that our customers liked the product range and uniqueness. As part of the Tillington Group of Garden Centres, we had seen the success Bents has had with its Elho store, and were assured of the sales potential and customer satisfaction.”
At Van Hage’s Great Amwell site, Elho has 72m2 split across different product categories. The bright and colourful Loft and Corsica ranges have 16m2. For customers interested in grow your own and propagation, there’s 16m2 for Elho’s Green Basics range and the more traditional Algarve and Torino products. The inspirational design-led Allure and Pure ranges have 36m2.
Early indications are encouraging, especially the Corsica hanging range, alongside the Pure range. The Great Amwell site is also looking to introduce a selection of indoor pots, which are a growing area for garden centres.
David Nicholson, Elho’s sales manager for UK and Ireland, said: “The opening of the concept store was great. Even as we were building it up we had Van Hage customers come up to us, keen to find out more and purchase.”