Veggie labels with QR codes help with GYO sales

Gardeners growing their own veggies this year (2014) can now use their mobile phones to help them get information on the plants they are buying thanks to one of the UK?s leading horticultural design and print companies.

Nurseries that use Floramedia labels can opt to include QR codes on them so that consumers can use the technology to find out more about the plants at the garden centre before they buy them.

Nick Mathias, Managing Director of Floramedia, said: ?The QR code will be on the back of the label and it will link to Floramedia?s FloraLinQ service.

?A QR code is a type of two-dimensional bar first designed for the automotive industry. The system has become a popular media tool helping businesses engage with their customers instantly and directly via their smart phones or tablets. The QR code is reminiscent of a chess or checker board.

?Customers will be able to scan the QR code on the plant label with a smart phone and it will then link directly to the relevant plant web page, immediately adding a valuable marketing advantage to labels.

?Consumers can explore the companion plants and build up a favourites list, which can be shared with friends. FloraLinQ is extremely easy to use.?

Floramedia has the UK?s largest range of stock labels and point of sale products with more than 10,000 to choose from.?The forward-thinking company is constantly improving and expanding its range.

The company prides itself on providing the most cost-effective and complete?service for labelling, point of sale, web,?packaging?and retail?merchandising for the gardening market in the UK.

Floramedia is consistently at the forefront for introducing new and innovative ideas. It also has a picture library with more than 250,000 images that are available for retailers to use in their marketing materials.

It is dedicated to building long-term relationships with its customers, sharing?its knowledge of?marketing and design, and?focusing on quality,?service and reliability.

For further information, please call Floramedia, which is located at Axis Two, Brunel Way, Severalls Business Park in Colchester, on 01206 771040, email sales@floramedia.co.uk or visit www.floramedia.co.uk.

 

 

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