Viral video for Pooch & Mutt doubles sales

by | Jan 11, 2017 | News | 0 comments

Pooch & Mutt?s video, parodying the John Lewis Christmas advert, has had over?1 million views and 8.9 thousand shares on Facebook. It surpassed all other independent pet food brand campaigns on social media in the UK and led to their Christmas range selling-out nationwide.

Pooch & Mutt have had huge success combining special edition Christmas products with viral marketing. They launched two limited edition Christmas dog treats; The ?Christmas Dinner with No Sprouts? launched in late October and the ?Triple-Tier Dog Treat Tin? launched in November.

The launch was backed by a ?Spinal Tap? inspired mockumentary parodying a larger brand?s Christmas campaign.

Pooch & Mutt?s founder, Guy Blaskey commented, ?I saw that one of the biggest ads of the year featured a dog and knew this was going to be the Christmas year of the dog, and that we had to do something about it. We teamed up with a top international production company, writer and director and developed the idea into a mockumentary, inspired by Spinal Tap and The office. Our focus was to give people what they wanted; for the audience that meant something that they actively wanted to watch and share, for the little girl that meant getting on the trampoline and for the dog that meant some healthy, tasty treats.?

The video soared to half a million views on Facebook within the first few days of its release and is currently sitting at 1.2m views, 8.9 thousand shares and over 9,000 likes. It caught mainstream media attention and was featured in GQ magazine, on MTV and voted number one parody of the John Lewis Christmas advert by international publication PR Week.

The critical and popular acclaim achieved by the video led to sell out sales of Pooch & Mutt?s Christmas range. The success represented the company?s seventh successive year of growth in sales.

Guy Blaskey explains: ?2016 has been a significant year for Pooch & Mutt, with the award-winning success of our new grain-free treats as well as the introduction of special edition Christmas products. It is particularly pleasing to see us reaching a new sales record. The video has been a fantastic marketing tool that has helped us achieve amazing results. Special thanks must go to the production company and the Pooch & Mutt team for delivering such a successful campaign, not forgetting Bengo the Boxer, the star of the ad! We’re now entering 2017 with continuing confidence in the business and look forward to another year of the dog!?

more latest news ➡

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This