Great visual merchandising can help with Christmas sales

by | Sep 19, 2018 | Community, News | 0 comments

sustainability
Learn more about the power of visual merchandising at the HTA Marketing Forum. It takes place on 17 October 2018 at Horticulture House in Oxfordshire.
By repositioning your products, evidence shows you can increase sales by 20-25%.
?
Visual merchandiser Sarah Manning will be exploring key display principles to help you create the perfect space. This will include top presentation tips with a focus on Christmas and houseplants. Having helped such companies including Harrods increase their sales, Sarah is in a great place to help. She has an intricate knowledge of garden centre retailing.

Visual merchandising tips

Ahead of her talk Sarah provides some useful merchandising tips.
?
Link-selling opportunities for your customer can help with influence. They may buy a product line rather than buying individual items. Link selling involves the retailer merchandising coordinated product together. It creates inspiration for the customer, showing how they can use products together.
?
Change your focal point displays every 4 weeks to maintain your customers interest. You do not always have to use new merchandise within this space. Using these areas can be a great way to highlight and draw customer attention to stock which hasn’t sold.
?
Any merchandise within a window display or focal point creates immediate customer interest. It’s viewed as important due to being within this space.
?
Other topics at the Marketing forum include:
  • Customer counting technology
  • Vlogging
  • Print communication
  • Media communications
  • Engaging with an online audience
  • using promotions effectively
  • Facebook advertising
  • Joined up marketing campaigns
Speakers include:
  • Anthony Earl (POPAI UK & Ireland)
  • Carol Wright (Hozelock)
  • Graham Thomas (Eight Days a Week)
  • Colin Warnock (B2BSG Solutions Ltd)
  • Sarah Manning (Visual Merchandiser)
  • David Denny (HTA)
  • Robbie Cumming (Hornby Whitefoot PR)
  • Josie McGhee (HTA)
  • Emma Glue (Farplants)
  • Jo Dales (Tong Garden Centre)

more latest news ➡

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

One4all and Dobbies enters partnership

Dobbies partners with One4all gift cards

One4all Gift Cards, is excited to announce its partnership with Dobbies Garden Centres, the UK’s largest garden centre retailer with 77 stores nationwide and nearly 160 years of expertise. Dobbies Garden Centres champion garden living all-year-round offering...

Ben Harrison announced as GCA chairman elect

GCA announces Chairman Elect for 2024/2025

The GCA has announced its Chairman Elect for 2024/25. Ben Harrison, who is Operations Director of Haskins Garden Centres, is stepping into the role and will become Chairman at the GCA’s annual conference in January 2026. Ben says: “I’m delighted to be taking on...

Notcutts celebrates at annual awards

Notcutts annual awards highlights team success

The family-owned garden centre group, Notcutts, gathered at the Chesford Grange Hotel in Kenilworth on March 14th to celebrate the successes of its colleagues across all 19 garden centres nationwide. The event, attended by over 140 colleagues, family members and...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This