VITAL EARTH ?GETS GROWING? AT MALVERN SPRING FESTIVAL

The peat-free Vital Earth brand is lending its considerable personality to the new ?Get Going; Get Growing? attraction at this year?s RHS Malvern Spring Festival, which this year happens? to overlap with Compost Awareness Week (5th ? 11th May).? Taking place in the Wye Hall Bay 2, Get Going; Get Growing features a gardening celebrity theatre, workshops with Christine Walkden and Chris Collins showing consumers how to sow, grow and harvest flowers, fruit and vegetables for a truly ?grow your own? experience,? peat-free potting demonstrations and some very attractive show offers on Vital Earth products!

Parent company, Bord na M?na, which trades the Vital Earth brand in the UK is starting its own compost education campaign in Compost Awareness Week ? all about what to do, and not to do, with homemade compost – and is therefore using Malvern as a platform to kick off the consumer facing side of the initiative.

The campaign seeks to address that fact that while consumers tend to call all recycled garden waste ?compost?, many do not appreciate that the lovely stuff that comes out of the compost heap is a soil improver and not a growing medium…..? That means that homemade compost is not suitable for growing seeds and plants ? it?s for digging in to the soil to give it a new lease of life.

Support material at the Malvern Spring Festival will promote home composting but with the emphasis on how to use the material produced.? Copy includes:

  • Dig it into your veggie patch ? YES!
  • Filling your tubs and baskets ? NO!
  • Dig it into your flower beds and borders ? YES!
  • Planting seeds and cuttings ? NO!

The campaign then redirects those wanting to plant seeds or cuttings, bring in new plants or fill up pots, containers and baskets towards buying a specialist peat-free or peat-reduced growing media.

Head of Consumer UK for Bord na M?na, Steve Harper commented:? ?We are all being encouraged to recycle our garden and kitchen waste by composting, so it is important that consumers are helped to use the results in the best way ie as a soil improver and not as growing media.? The Vital Earth brand has supported Malvern for a number of years and the new format Malvern Spring Festival with its peat-free Get Going; Get Growing feature has provided the perfect consumer launch platform for our campaign.?

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