Vitax appoints garden retail expert to boost sales team

Vitax has recruited a garden centre retail specialist to bolster its sales team. The company appoints a new area sales manager to cover Avon, Wilts, Hants and Dorset.

Ross Baldock joins from Woodcote Green Garden Centre where he has spent 14 years as a senior manager. He was responsible for managing the horticulture and pet care divisions.

Working within and managing a large team, Ross has worked in garden retail for the whole of his career. He understands first-hand the challenges the sector faces and the need to diversify.

Ross’s knowledge coupled with his experience was key to his appointment. Mark Butler, explains: “The horticulture industry is changing. This is to meet the on-going demands of traditional and online gardeners. Ross’s appointment will add a new dimension to the team.

“Ross will be responsible for growing Vitax’s brands with existing customers. He’ll also source new business across Avon, Wilts, Hants and Dorset.

“A key element of this will be utilising the knowledge and skills Ross has learned in garden retail. This will prove essential to the sales team. We’ll now look at how we further support garden centres with their marketing.

“We’re thrilled to welcome Ross to the team and we know he will be integral to our future growth plans.”

Ross joined Woodcote Green Garden Centre in 2006 straight out of college. He worked across many gardening divisions, building relationships with both suppliers and managers.

“Working at Woodcote has been fantastic. Joining Vitax will bring new challenges and enable me to utilise the skills I already have whilst learning new ones along the way. It is an exciting time to join Vitax,” says Ross Baldock, Vitax’s new area sales manager.

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