Weber launch major campaign

Weber? have signed Tom and Henry Herbert of TV?s The Fabulous Baker Brothers: A Bite of Britain, to become the faces of their UK Summer campaign, ?Come on Over?.

The collaboration with Tom and Henry will form an important part of Weber?s wider campaign activity which will not only promote the fundamental social aspect of barbecuing but by sharing insights from different cultures, showcasing the variety of food you can cook on a barbecue.

This six-figure campaign is designed to make its way around every customer touch-point, including a tailor-made TV advert airing on terrestrial, satellite and on demand TV starting this month, placements in national press and tailored support in retail outlets across the country.

Trade support will include a range of new POS material that focuses on the key imagery and messaging from the campaign.

Consumers will be able to submerse themselves into recipes from different regions, learn tips and tricks and generally inspire people to be the best barbecuers they can be.

All of the content is designed to be shareable directly from the digital experience to turn fans into ambassadors.

For further details on in-store support from Weber please contact?

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