Weber undertakes nationwide experiential activity

by | May 24, 2022 | News, Product News, Products | 0 comments

Outdoor cooking product supplier Weber has launched its biggest ever experiential event in partnership with retailers across the nation.

The ‘Discover Weber’ tour showcases the latest Weber product offering with hands-on demonstrations as retailers head into prime barbecuing purchasing season.  

With 1,134 live days across 200 locations throughout the summer, the activity aims to drive footfall to stores, increase dwell time, and excite potential customers.

Skilled Grill Instructors will facilitate more than 60 cook-a-long sessions per day per store, guiding consumers though a personalised five-minute barbecue masterclass cooking either steaks or pizza on one of Weber’s award-winning barbecues.

The activity will hero Weber’s charcoal Master-Touch E-5770 plus the Weber Genesis EPX-335, which is new for 2022 and is the brand’s most advanced gas grill in 15 years, and the Traveler portable barbecue. The new wood-pellet SmokeFire will also be demonstrated so customers experience all cooking options. It’s anticipated 63,000 steaks will be grilled and 70,000 pizzas baked and enjoyed by visitors during the campaign.

Jon Finch, grilling experience manager at Weber, says: “In the past two years sales of barbecues have hugely increased. The Discover Weber events give us the opportunity to share our expertise on how to cook the ‘Weber Way’ and enables customers to experience gas, charcoal, and wood-pellet cooking before deciding which they prefer.

“This activity provides our retail partners with additional support to drive sales this summer. In addition to the experiential element, we’ve implemented a social media and PR campaign as well as providing retailer marketing toolkits to maximise the opportunity and increase awareness for another successful season.”

more latest news ➡

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This