Welsh garden centre launches customer loyalty app

The Old Railway Line Garden Centre is complementing its popular Railway Reward Card programme by launching the Old Railway Line app. The application was built to strengthen the connectivity with members. It includes latest news, exclusive offers, and communication opportunities through push notifications.

Marketing director, Joe Aldworth said “We are very excited to be launching our own app which has already had a brilliant reaction from the members who have downloaded. Customers are pleased to be able to have their Reward Card in their phone rather than an extra plastic card in their wallet. Being able to check points balances, exclusive offers and change their details at the push of a button has also gone down very well.

“As an independent, family-run garden centre in rural, mid-Wales we are always looking ‘outside of the box’ to attract new customers and retain them. We think the app will be a great addition to our marketing efforts, complementing our current CRM systems, to encourage new sign ups as well as engage our current members.

“A big thank you to all involved at Corby & Fellas and beyond with the development of the app. We have enjoyed being part of the preliminary and ongoing ideas to get the app launched and we look forward to being part of future developments.”

The app is free to download on the Google Play and App Store platforms.