Westland straights range set to attract new consumers with re-launch

by | Sep 14, 2018 | News, Product News, Products | 0 comments

Westland
Westland will relaunch its straights and specialist feeds range.
?
The aim is to broaden the reach of these products through clearer packaging. New off-fixture displays reinforce this.
?
The eye-catching design is in 2 target groups.
?
The classics feeds design uses clear direction for the consumer both on the pack.
?
The ?golden square? is in the middle of the box which draws the attention to the main purpose of the product. It will help consumers make better and quicker decisions.
?
The specialist straights range will drive a forgotten category to a new audience.
?
Specialist straights owe their performance to their single-minded nutrient blends. To bring these to a new audience, Westland has revamped the on-shelf impact.
?
Westland has brought them more mainstream to allow gardeners to get the best results. It works for growing vegetables or flowering plants.
?
Included in the revamp is Sulphate of Potash, Sulphate of Ammonia, Superphosphate, Sulphate of Iron and Epsom Salts.
?
Marloes Rots, brand manager plant feeds at Westland, commented: ?On average straights deliver ?1.17 more cash in the till. This is a fundamental category that will enjoy opening up the market.?
?
Straights have long been the preserve of knowledgeable gardeners who understand what to use and when.
?
80% of straights sales currently come from general purpose products. Westland has updated its packaging to attract new consumers. It helps explain the benefits of the products to them.

more latest news ➡

GCA BoT results show garden projects on the up

January’s GCA BoT results reveal rise in garden projects

Hard landscaping topped the sales table in the Garden Centre Association’s (GCA) Barometer of Trade (BoT) report for January 2024 with hardy plants, seeds and bulbs also doing well. Figures recorded by GCA member garden centres last month show a good start to the...

Rising stars nominations deadline 1 March

March 1 deadline for Rising Stars nominations

The GCA is urging members to get their 2024 Rising Stars nominations in by March 1 to help showcase and develop the industry’s most talented individuals this year. The Westland Horticulture sponsored programme offers those who participate the chance to be mentored...

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Mike Burks awarded GCA Honorary member

GCA inducts Mike Burks as honorary member

Mike Burks, managing director of The Gardens Group, which owns Castle Gardens in Sherborne, Brimsmore Gardens in Yeovil and Poundbury Gardens near Dorchester, has been awarded Honorary Membership of the Garden Centre Association (GCA). Presented by GCA...

Greenfingers

The GCA Conference digs deep for the Greenfingers Charity

The recent Garden Centre Association (GCA) conference was not only an informative and educational event, but it also featured a lot of fundraising for the garden retail sector’s adopted charities, including Greenfingers. In fact, delegates dug so deep into their...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This