Many forward-thinking Garden Centres have already started incorporating products for the home into their portfolio. It’s not uncommon to see giftware and small home items within Garden Centres across the UK – but how do Garden Centres capitalise on this and take their offering to the next level?
Diversifying into new product areas can often feel daunting but may also provide that much need additional revenue stream, help to amplify your range and evolve your proposition with new and existing customers alike. With a wide appeal and a low-cost initial investment, textiles such as throws, cushions, table linen and kitchen towels are all great choices to begin stocking and will provide a favourable return.
The Importance of Design
Suitability plays a huge role in any product offering. Designs which feature woodland animals, floral patterns and appeal to both a traditional and more contemporary consumer are key. Design coupled with trending colours will help bring consumers closer to a decision to buy. A good supplier will not leave you unaided but will provide you with a selection of suitable styles and ensure every design has the potential to become a best-seller for your business. Unlike many other products, home textiles are not subject to seasonal changes and can provide steady additional income all year round.
Growing Your Online Presence with Home Textiles
It’s been widely reported that many Garden Centres have seen a surge in online demand -significantly increased within the past few months. Those that fail to adapt to the changing market conditions risk missing out. Similarly, online demand for home textiles products is at an all-time high. Garden Centres that benefit from stocking physical home textile products in their retail space and have the technical know-how, could offer an even wider range of home textiles online and capitalise on online customer traffic. In a similar way to which giant eCommerce platforms work, an online product offering could be sent directly by the supplier saving your Garden Centre time and resource whilst still receiving sales.
For over 40 years, Portfolio Home has designed, manufactured and supplied high-quality home textiles to retailers throughout the UK. We have the finest range of bedding, cushions, throws, curtains, towels and table linen. With no minimum order quantities nor any commitment to place orders, Garden Centres can simply order a few products to begin with, and test if Portfolio Home products are right for your Garden Centre.