Wild bird food launched by Johnston & Jeff celebrates 140th year

by | Mar 2, 2020 | News, Product News, Products | 0 comments

wild bird

Johnston & Jeff, the premium bird food manufacturer, has launched a limited edition no mess, no grow wild bird blend to celebrate its 140th anniversary.

The new blend – called No Mess, No Grow Wild Bird Food – is the first to introduce Johnston & Jeff’s new GERMI-NOT ingredients, as well as containing sunflower hearts, berry suet pellets and peanut granules.

The mix has undergone a series of processes to prevent seeds from germinating, including kibbling, flaking, shelling and heat treatment.

No Mess, No Grow Wild Bird Food enables people who love their gardens but also want to feed the highest quality bird food available to do so without having to compromise.

Maddy Johnston, Marketing and Media Manager and fifth generation of the Johnston family, said the new blend has all the high nutritional values, cleanliness and palatability that the company’s products are famous for.

It contains the right levels of carbohydrate, proteins and fats to make it suitable for all almost species of garden bird, she added.

Maddy said: “There has been a lot of research and work gone into creating this blend.

“We know that many people who care about birds are also keen gardeners, so don’t want unsightly weeds growing in their well-kept lawns, beds and borders.

“But they also care about feeding the highest quality food available.

“So, we knew there was a gap in the market. Other no mess, no grow products do exist of course, but most compromise on nutritional values or product cleanliness to fulfill the ‘no grow’ aspect.

“That’s where we believe our blend is different – by including our GERMI-NOT ingredients we have created a perfect blend for people who care about their garden and the birds in it.

“It is an exceptional blend that lives up to the quality Johnston & Jeff is synonymous with.”

The food is packaged in more sustainable retro-style brown paper sacks that carry Johnston & Jeff’s new logo.

This is part of a drive by Johnston & Jeff to be even more environmentally conscious.

Maddy added that 2020 was already shaping up to be a busy year for Johnston & Jeff as the company celebrates 140 successful years of business.

“Launching our No Mess, No Grow Wild Bird Food is just the start,” she said.

“We’re delighted with the product and the packaging and we think trade and retail customers will love it too.

“But we’ve got a lot of other initiatives going on throughout 2020 – new products, new packaging, new branding, and a whole range of different activities for people to get involved in.

“It’s an exciting time at Johnston & Jeff and we’re looking forward to sharing it with everyone.”

Johnston & Jeff’s No Mess, No Grow Wild Bird Food will be available from March at a fantastic promotional price.

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show


Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This