The website has been designed to educate customers on the types of wildlife and what they need, offering guidance on which products are suited to different species.
Simon King?s award-winning products include the Simon King Ultimate Wildlife Hide and the Conservation Bat Box as well as the new range of premium bird food and optics/binoculars. The redesigned website has dedicated sections for seasonal offers and includes profiles on each of the different types of wildlife the products cater for. This helps the customers find and select the right product for them and also gives them a list of related products that they might be interested in.
Customers can also see live footage from webcams Simon has set up of a family of foxes, bird feeders, badgers and bats in their natural habitats. Other features on the website include a section on Simon?s news and itinerary, a blog, wildlife partners and the Simon King charity, plus the shop where gifts are also available alongside the wildlife products.
The website is styled in Simon King?s signature green and includes large images of all of his products. The layout is inviting and easy to use, and encourages customers not only to revisit the website but also follow the links to social media profiles and the Simon King Wildlife newsletter.