‘Marketing through Education? is to be Wildlife World?s theme at this year?s Glee 2015, with its stand taking on a series of informal ?blackboard style? notes.
It?s a philosophy that Wildlife World has always found successful and is now informing how the company can help all retailers and garden centres to gain more business from its popular range of habitats for all types of wildlife.
In addition to no less than 12 new products being launched at the show by Wildlife World, the company will also have two new ?supersize? products as part of the educational theme.
A Giant Bee & Bug Biome and a Giant Solitary Bee Hive, both standing 1.5 metres tall, have been designed to act as a focal point feature outside stores and garden centres and draw more customers. Both are working insect habitats and join the similar sized Pyramid Insect Hotel.
?Making the link between seeds, plants, habitat and food is the key to generating more business on wildlife habitats such as bird boxes, bee & bug biomes, and hedgehog shelters?, says Wildlife World Managing Director Norman Sellers. He adds,? We devote about two thirds of our time to answering questions about wildlife in general from consumers and retailers alike, and this brings about understanding of how and why our habitat products are designed the way they are from extensive field research?
To reinforce the message, on the Wildlife World stand there will be a 15 minute mini seminar at 11.30a.m. on Tuesday 15 September from ecologist Chantal Brown on the beneficial connection between education and retail business for all those who wish to attend.
Amongst the many new products on the stand, Wildlife World will be displaying a new Ladybird House, a new Ladybird & Bug House and a new Swing Seat Feeder. Along with many established products from the range, Wildlife World?s very successful Urban range will be on show as a winner of a Glee award last year, a European Consumer Choice Award, and was just recently a GIMA finalist.
As one of Europe?s leading designers and manufacturers of wildlife products, Wildlife World continues to ensure sustainability in all that it does, using only environmentally friendly FSC certified timber and water-based paints for the safe protection of wildlife species. The company fully researches and tests the design of its products at its Gloucestershire base and its Devon farm.
Wildlife World, Stand 18L50, GLEE 2015