Willsow launches grow your own pumpkin book

by | Aug 17, 2022 | News | 0 comments

Children’s book publisher Willsow is launching the first in its new line of Grow Your Own… books.

Leicester-based Willsow is extending its range of children’s books with its pumpkin story ‘The Pumpkin Who Was Afraid of the Dark’. All their books feature a vegetable or herb character in a story that holds a meaningful message, from overcoming fears to the importance of teamwork and diversity. With Willsow books, though, the end of the story is just the beginning… after finishing the story, children can bring the main character to life by planting the non-GMO seed-embedded cover pages, or in the case of the pumpkin, the seeds enclosed in the back page. After a short time and careful nurturing, the children can reap the rewards of their efforts, with delicious, nutritious and healthy vegetables and herbs.

Company founder Tom Willday says, “Halloween has always been an enchanting time for children, so it’s no surprise that one of the most requested characters for our book range has been the pumpkin. Due to the size of pumpkin seeds we had to think outside the box (or book!) but we’re excited to have used a bit of innovation in bringing the loveable Pablo [the pumpkin character within their book] to life.

“It’s been a mega year for Willsow, and we’re proud of everything our top-class team has achieved to date. We’re excited to continue our mission to educate our future generations on all things sustainable. We have loads of new and exciting products that will be added to the Willsow offering in the coming weeks and months!”

It’s been a whirlwind year for Willsow, following its successful appearance on Dragon’s Den where they secured a £20,000 investment from Sara Davies MBE. Garden centres and gift shops across the country now stock the first five plantable books in the range: carrots, basil, dill, parsley and lettuce. Those in Central England will also find them in their local Co-Operative Stores. The year since the Den has culminated with the company winning three awards at the prestigious Gift of the Year awards, including the overall Judge’s Choice Gift of the Year!

Find out more about the Willsow product range online at willsow.com. The series of plantable books can also be found across a host of online retail stores, in garden centres and gift shops, and in Co-op stores across Central England.

more latest news ➡

GIMA awards 2023

Just four weeks until the GIMA Awards 2023

The garden retail sector is abuzz as the GIMA Awards are set to return in just four weeks!  Taking place at the Celtic Manor resort in Newport, South Wales, the event will once again be a hotbed of celebration and networking, with 17 coveted awards up for grabs. ...

QR Code use in retail

The Rise of the QR Code 

From occasional use to becoming part of our daily lives over the last two years, the QR could continue to prove useful to retailers. For some companies, the pandemic was arguably a gamechanger. A number of technologies which had previously been overlooked then shot...

Otley GC invests in renewable energy

Otley garden centre invests in renewable energy

A garden centre in Otley has recently installed a 227-panel solar array. The array, at Otley Garden Centre (formerly Stephen H Smith's and now part of the Yorkshire Garden Centres group) will save 91,715kWh of energy and will reduce the carbon footprint of the...

CGI for garden retailers

Can a garden centre grow with the help of CGI?

Alexandre de Vigan, CEO of Nfinite believes CGI is an opportunity for garden retailers. When it comes to online retailing, garden centres have a distinct set of priorities and requirements than many other industries. Imagery is essential, but so is context.   When...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This