Children’s book publisher Willsow is launching the first in its new line of Grow Your Own… books.
Leicester-based Willsow is extending its range of children’s books with its pumpkin story ‘The Pumpkin Who Was Afraid of the Dark’. All their books feature a vegetable or herb character in a story that holds a meaningful message, from overcoming fears to the importance of teamwork and diversity. With Willsow books, though, the end of the story is just the beginning… after finishing the story, children can bring the main character to life by planting the non-GMO seed-embedded cover pages, or in the case of the pumpkin, the seeds enclosed in the back page. After a short time and careful nurturing, the children can reap the rewards of their efforts, with delicious, nutritious and healthy vegetables and herbs.
Company founder Tom Willday says, “Halloween has always been an enchanting time for children, so it’s no surprise that one of the most requested characters for our book range has been the pumpkin. Due to the size of pumpkin seeds we had to think outside the box (or book!) but we’re excited to have used a bit of innovation in bringing the loveable Pablo [the pumpkin character within their book] to life.
“It’s been a mega year for Willsow, and we’re proud of everything our top-class team has achieved to date. We’re excited to continue our mission to educate our future generations on all things sustainable. We have loads of new and exciting products that will be added to the Willsow offering in the coming weeks and months!”
It’s been a whirlwind year for Willsow, following its successful appearance on Dragon’s Den where they secured a £20,000 investment from Sara Davies MBE. Garden centres and gift shops across the country now stock the first five plantable books in the range: carrots, basil, dill, parsley and lettuce. Those in Central England will also find them in their local Co-Operative Stores. The year since the Den has culminated with the company winning three awards at the prestigious Gift of the Year awards, including the overall Judge’s Choice Gift of the Year!
Find out more about the Willsow product range online at willsow.com. The series of plantable books can also be found across a host of online retail stores, in garden centres and gift shops, and in Co-op stores across Central England.