Innovative company Willsow – the creators of the first-ever plantable children’s books – are celebrating a trio of award wins at the recent Gift of the Year awards, from the Giftware Association. Along with the Children’s Educational and Ethical & Sustainable Gift of the Year awards, Willsow also walked away with the overall Judge’s Choice award!
Leicester-based Willsow are delighted to have won these highly respected awards, which recognise the best new, exciting and innovative products in the industry each year. Willsow’s mission is to engage with children and teach them about sustainability whilst simultaneously making reading and gardening fun and interesting again. Each story has its own meaningful message, from the importance of teamwork and diversity to what it takes to be a hero. Children can bring the main character from their book to life by planting the non-GMO seed-embedded cover pages of the books once read – after a short time and careful nurturing, the children will be able to reap the rewards of their efforts, with delicious, nutritious and healthy vegetables and herbs.
Willsow’s eco-friendly credentials speak for themselves. Not only are all their books printed on post-consumer waste, recycled paper without the use of bleach or chemicals, but all off-cuts are recycled – the seed paper is donated to local charities for children to plant, and the inner page off-cuts become are recycled to become a part of another story. Vegetable-based inks are used, and the printing machines in their family printing press that has been in operation for 78 years, are powered by 100% renewable energy!
Company founder Tom Willday says, “The pinch me moments just don’t stop! To win the two category awards, educating children and sustainability is mega as they are exactly what we build our brand to be. Winning the overall Judges’ Choice Gift of The Year was madness but great to be recognised as the best in what we’re doing.
We’d like to give a big thanks to everyone at The Giftware Association, the judges and the award sponsors.
We’re so proud of everything the team has achieved, and are motivated more than ever to continue our mission to educate our future generations on all things sustainable. We have so many new and exciting products that will be added to the Willsow range in the coming weeks and months, so watch this space!”
Find out more about the Willsow product range online at willsow.com. The series of plantable books can also be found across a host of online retail stores, in garden centres and gift shops, and in Co-op stores across Central England.