WORFIELD TO LAUNCH ITS 2015 SEASON CATALOGUE AT THE HTA SHOW

Garden Centres will be able to plan their plant ranges for 2015 even earlier this year after Worfield Nursery announced the publication of its new Garden Centre Promotional Calendar Catalogue.

The nursery will launch its catalogue of 117 garden centre plant promotions for the 2015 season at the HTA Show later this month, where it will be exhibiting.

Mark Lavers, of Shropshire-based Worfield Nursery, which is well-known for its high quality production and breeding of alpines, heathers, and perennials, said it had produced the catalogue for October 2014 ? August 2015 earlier this year due to customer demand.

A comprehensive source of hardy planted material, the publication is full of the nursery?s tried and tested range of promotions and includes several new exciting additions.

Laid out month-by-month to make it user-friendly, the catalogue also features an A-Z plant listing, which acts as an easy-to-use reference tool.

?Customers have told us that they want to get ahead with their promotions so we have made sure that our promotions are ready for them when they come to the show,? said Mark.

?We know how important it is to make sure everything is in place at a certain time so we were only too pleased to accommodate the requests.?

The nursery will also be exhibiting its garden centre point of sale (POS) materials at the show. These feature high quality images of the plants with bullet-point information that customers can read quickly and easily.

Plus, to support the new POS materials, Worfield has introduced new colourful plant labelling that is consistent across the range and which incorporates QR codes for the first time. It means garden centre customers will be able to scan the barcode with their smart phone to find out detailed information about the plants prior to purchase.

?People often need more information at the point of purchase to see if a particular plant would work well in the location they want to plant it; but you cannot include too much information on a label so we?ve come up with a QR code, which will enable customers to find out more details about the plant there and then,? said Mark.

?By using technology in this way, customers can get their hands on all the information they need at their fingertips. It?s an exciting development for us and we are looking forward to seeing how it is received.?

The HTA Show, which takes place at Stoneleigh Park, Coventry, on June 24 and 25, showcases the best of British plant suppliers under one roof and enables nursery managers and buyers to plan their ranges.

http://www.worfieldgardens.co.uk/aboutus.html

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