Garden centres are being asked to submit their marketing campaigns for the Garden Centre Association’s (GCA) annual Worrall Cup competition.
The member garden centre judged as having the best marketing initiative will be presented with the cup during the industry body’s 60th anniversary year Annual Conference in January 2026.
Peter Burks, GCA Chief Executive, says: “Our member garden centres showcase fantastic marketing creativity all year round and the annual Worrall Cup celebrates the very best of that flair.
“This award is a chance for our members to gain recognition for both originality and commercial success. If you believe you’ve got what it takes to claim the cup this year, make sure to submit your entry to us by Friday, January 9, 2026.
“All submissions will be reviewed by an independent panel of marketing experts. As the award is judged separately from the annual inspection, every entry has an equal opportunity to shine. The panel will meet in January to evaluate each submission and select the winner.”
Members are asked to submit an entry by completing a short form. Please email laura@gca.org.uk to receive full details.
The submission of supporting material, such as photographs, print examples and web links, is encouraged. An additional sheet of written details is acceptable along with the entry form, if required. Entries can be sent electronically via laura@gca.org.uk or by post.
Peter continues: “Our Annual Conference takes place at Carden Park Chester from January 25 until 28, 2026 and the winner will be announced during our Annual Dinner and Awards Ceremony on the Tuesday evening, January 27.”
There is a dedicated email for any queries members, and those wishing to book for the event, may have: conference@gca.org.uk.
Peter adds: “To find out more and to book tickets for our GCA Annual Conference 2026, please visit our conference pages in the members’ section of our website or go directly to https://gca.digitickets.co.uk/. If non-members are interested in joining us to attend the event, please email info@gca.org.uk.”
