Wyevale Garden Centres appoints Tim Patten as Multi-Channel Director

Wyevale Garden Centres, the UK’s largest chain of garden centres, has further strengthened its executive management team with the addition of Tim Patten as Multi-Channel Director.

Kevin Bradshaw, Chief Executive of Wyevale Garden Centres, said: “Wyevale Garden Centres aspires to give our customers a shopping experience that reflects the way they want to shop. Online research and commerce are playing an increasingly important role in garden product retailing and Tim?s appointment is the first step on our journey to become a truly multi-channel retailer. Tim?s industry-leading expertise in developing multi-channel and e-commerce businesses will help us to bring the joy of the garden to life online as well as in our garden centres.?

Tim Patten joins Wyevale Garden Centres from Morrisons Non Food where he was the Marketing and E-Commerce Director. Tim has held a number of e-commerce, multi-channel and marketing director roles for large retail businesses including Space NK and Mothercare. He spent several years at Jack Wills where he was initially the Multi-Channel Director for the UK; he then took on a larger scope and was responsible for the international development of Jack Wills USA and Jack Wills Hong Kong?s multi-channel strategies.

About Wyevale Garden Centres

Wyevale Garden Centres, formerly The Garden Centre Group, is the nation?s largest group of garden centres, with 140 centres across the country. Wyevale Garden Centres? mission is to bring the joy of the garden to everyone, providing a place where anyone can come to find help, ideas and inspiration. Ninety per cent of Wyevale Garden Centres? plant stock is British-grown, and much of this stock is grown in its own nurseries. Wyevale Garden Centres employs more than 5,000 staff and runs its own gardening membership club, The Gardening Club, which has more than 2.5 million members. For more information visit www.wyevalegardencentres.co.uk

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