Wyevale Nurseries launch 2018 promotional catalogue

by | Jun 20, 2017 | News, Plantaria, Sustainability | 0 comments

One of the UK’s leading nurseries will be launching its 2018 promotional catalogue at the Horticultural Trades Association (HTA) National Plant Show this month (June, 2017).

Wyevale Nurseries? new catalogue will include 33 new plant promotions and will be available to collect at the plant show at Stoneleigh Park in Warwickshire on June 20 and 21.

Adam Dunnett, sales and marketing director at Wyevale Nurseries in Hereford, said: ?Last year?s catalogue resulted in customers reserving more than 150,000 promotional plants from us. Last year?s top five plants were Phormium ?Chocomint?, Jacobinia ?Firefly?, Daphne ?Perfume Princess?, Salvia ?April Night? and Echinacea ?Chunky Purple?. All of these top five selling promotional lines are repeated in this year?s catalogue.

?A new concept in this year?s catalogue is the ?Taster Menu?. This is a small range of plants, which have successfully been through the first phase of our new plants trial system, but haven?t yet gone into full scale production.

?We are offering customers the chance to express an interest in these ?super new? lines and trial them in their plant areas before they are available in commercial numbers. This is a great opportunity for our customers to be ahead of the competition and help us with feedback on product innovation.

“We?re very proud of our 2018 promotional catalogue and the market leading range it will deliver to our customers. Within the catalogue there are 33 new plant promotions and we are particularly excited about five plants/ranges which are Phlox Twinkle Series, Penstemon Pentastic Series, Astilbe ?Key West?, Hesperozygis ?Midnight Mojito? and Lavandula ?The Princess?.

?All of these new plants will be on display in all their glory at our stand at the HTA National Plant Show.?

The Phlox Twinkle series are a new range of very compact and extremely well branched panicle garden Phlox that are also extremely mildew resistant.?Twinkle creates a display all summer long and although the size of flowers is smaller the quantity of them makes up for it.

Adam added: ?We?re interested to see what our customers think about The Penstemon Pentastic Series, which has so much to offer. They have large flowers and are heavily re-blooming. This new variety is very compact, extremely well branched, does not succumb to diseases and will offer a show of colour for the whole summer.?

Astilbe ?Key West? is another new plant promotion within the 2018 catalogue. This dwarf Astilbe is mound forming and compact, the dissected lobel foliage emerges bright green but will take on a deep red hue.?This complements the triangular blooms of raspberry pink spikes.?It will flower from mid-summer and is suitable for planting in both containers and borders.

Adam continued: ?For lovers of the smell of mint we have a new plant just for you. Hesperozygis ?Midnight Mojito? is a purple-lilac coloured flower, which will bloom between March and April. It looks fantastic in both containers and borders.?It?s heavily mint scented foliage makes it attractive to both gardeners and wildlife.

?We have also added a new lavender to the catalogue, which is Lavandula ?The Princess?. It has intense pink, fragrant flowers, which emerge in early April and will continue to show all through summer. The aromatic evergreen foliage keeps a tight, compact mound shape making it ideal as a low hedge or large pot plant.?

Nine of this year?s promotions are exclusive to Wyevale Nurseries, including Geum ?Can-can?, Cordyline ?Electric Pink? and Agapanthus ?His Majesty?.

Adam said: ?Our catalogue only tells part of the story, our 70-acre container nursery at Hereford plays a much bigger part and we would encourage customers to visit us and see the 1.5 million plants for themselves and tour our new plant development department.?

The product selection available from Wyevale Nurseries is enviable across the industry and the talented team regularly introduces new, award-winning plant varieties.

Its main business is to supply garden centres, landscape contractors, local authorities, foresters and landowners with a comprehensive array of trees, shrubs, hedging, herbaceous and specimen plants.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200, visit www.wyevalenurseries.co.uk, follow the company on Twitter at www.twitter.com/WyevaleNurs or log on to www.facebook.com/WyevaleNurs.

more latest news ➡

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

One4all and Dobbies enters partnership

Dobbies partners with One4all gift cards

One4all Gift Cards, is excited to announce its partnership with Dobbies Garden Centres, the UK’s largest garden centre retailer with 77 stores nationwide and nearly 160 years of expertise. Dobbies Garden Centres champion garden living all-year-round offering...

Ben Harrison announced as GCA chairman elect

GCA announces Chairman Elect for 2024/2025

The GCA has announced its Chairman Elect for 2024/25. Ben Harrison, who is Operations Director of Haskins Garden Centres, is stepping into the role and will become Chairman at the GCA’s annual conference in January 2026. Ben says: “I’m delighted to be taking on...

Notcutts celebrates at annual awards

Notcutts annual awards highlights team success

The family-owned garden centre group, Notcutts, gathered at the Chesford Grange Hotel in Kenilworth on March 14th to celebrate the successes of its colleagues across all 19 garden centres nationwide. The event, attended by over 140 colleagues, family members and...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This