Yankee Candle Advent Calendar Opens Doors to Further Success ?

Following on from the success of last year?s best selling sensation, the Yankee Candle? Fragranced Advent Calendar, we are excited to unveil a brand new development for 2014: the Advent Calendar House.

Bringing a whole new innovation to the industry, the stand-alone 3D Advent Calendar House reveals a new festive tea light behind each door with an extra special Sampler? votive for Christmas Eve. Alongside favourite fragrances such as Spiced Orange and Christmas Cookie, customers will be delighted to discover the new scents of the Christmas Past collection: Christmas Garland and Candy Cane Lane.

As part of the Christmas Past collection, the exciting new Advent Calendar House gives customers a completely new Yankee Candle innovation which will build a festive ambience as well as decorate the home. The cutting edge new Advent Calendar will also inspire customers searching for that truly unique gift.

We are also pleased to reveal that fans of the original Yankee Candle Advent Calendar, shortlisted for Gift of the Year 2014, can look forward to discovering a new Christmas Present design. Joining the Christmas Present theme, the original advent calendar not only features a refreshing new colour way but also different fragrances inside, including the best-selling Cranberry Ice and Snowflake Cookie alongside new fragrances Icicles and Angels Wings.

Both festive themes also see the launch of a whole new collection of stunning gift sets. Christmas Past welcomes three new gift sets all decorated with classic red and green packaging, reflective of the traditional connotations of the theme. The three new gift sets are a Small Jar, Classic 4 Sampler? Votives and 4 Bucket Holders and a Classic Melt Warmer. Christmas Present, on the other hand, embraces the fresh, bright and sparkly style associated with modern day festive trends. Four new gift sets join the collection: a Medium Jar, 5 Sampler? Votive, Classic 9 Wax Melts set and our best selling Christmas Votive Book.

Due to the high demand for last year?s fastest selling product, the Advent Calendar, we will be accepting pre-orders for all of our new products, including Classic fragrances and gift sets at Spring Fair, giving retailers the opportunity to plan ahead and secure their stock early.

As we near the festive season we will be launching a whole array of posters, graphics and POS to support the new collections, highlighting its presence in store and helping consumers to discover what?s new.

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